TRUE TEMPER GOLF

Brand & Environmental Design

 

True Temper, a leader in high-performance golf shafts, collaborated with me to reimagine their brand presence and product design across catalog, retail, and experiential spaces.

 

 

 

The Challenge

Their existing brand expression lacked cohesion, and their product design needed to reflect the technical engineering excellence of the shafts themselves. True Temper needed a system that would work globally, across numerous SKUs and physical touchpoints.

 

My Role & Approach

I served as Creative Director and Lead Designer. My strategy was rooted in precision, performance, and clarity. I wanted the identity to be as engineered as the products—clean, confident, and performance-driven.

 

Execution

• Rebuilt brand identity from the ground up (logo, type, system)

• Designed product graphics for their golf shafts, emphasizing clarity and hierarchy

• Developed print and digital campaigns to support new product lines

• Led photography direction to ensure visual consistency

• Crafted a retail and experiential presence, including catalog design and trade show booth

 

Impact

The revitalized brand presence elevated True Temper’s public perception, aligning it more closely with its reputation in the industry. Internally, the design system made it easier for their teams to produce consistent, high-quality assets. Externally, their retail and event experiences gained a more premium, performance-focused feel.