Harvest Creative | Creative Direction / Design / Production

Whole Foods Market in Closter, New Jersey is one of several stores I have worked with to create a full environment experience. We took notes from the town's history and personality to create a comfortable, inviting atmosphere reminiscent of its home in Closter. 

Full environment projects begin with the store's custom style guide illustrating the color palette, font package, visual aesthetic and materials.  From there, I work with an architect to organize sign plans and mock up elevations and 3-d renderings using the signage designs I create. Once everything is approved, I make production files and work with the fabricators to make sure a quality product is installed.