OLE RED

Environment Design & Brand Application

 

When I joined the Opry Entertainment Group marketing team in 2019, I was responsible for supporting all brands under the company umbrella—but Ole Red quickly became my flagship project. Although the brand already existed, I developed a cohesive design system, visual language, and brand personality that enabled its growth from the original Tishomingo, OK and Nashville (Broadway) locations to six venues nationwide.

I led the creation of in-venue menu systems, operational signage libraries, and scalable brand assets, empowering local marketing managers to produce on-brand collateral for their specific markets. Through consistent brand education and storytelling, I helped strengthen brand recognition, customer loyalty, and operational consistency across all locations.

 

 

 

The Challenge

Each Ole Red venue has its own footprint, layout, and atmosphere—from high-energy stages to intimate dining areas. The challenge was designing a system that stayed true to the brand while adapting to different architectural spaces, signage needs, and guest experiences.

 

My Role & Approach

I led the design of environmental graphics, wall treatments, and brand touchpoints throughout the venues. My approach focused on bold typography, layered textures, and a visual rhythm inspired by Southern honky-tonk culture. Everything was built to feel authentic, approachable, and unmistakably Ole Red.

 

Execution

• Environmental graphics + large-scale wall treatments

• Wayfinding + directional signage

• Stage and performance area graphic elements

• Branded interior moments and installations

• Print collateral and supporting visual assets

 

Impact

The updated environmental system elevated the guest experience and strengthened brand cohesion across multiple

Ole Red locations.

The work helped tie together dining, retail, and live-music spaces into one unified and memorable brand environment.