OLE RED

Environment Design & Brand Application

 

When I joined the Opry Entertainment Group marketing team in 2019, I was responsible for supporting all brands under the company umbrella—but Ole Red quickly became my flagship project. Although the brand already existed, I developed a cohesive design system, visual language, and brand personality that enabled its growth from the original Tishomingo, OK and Nashville (Broadway) locations to six venues nationwide.

I led the creation of in-venue menu systems, operational signage libraries, and scalable brand assets, empowering local marketing managers to produce on-brand collateral for their specific markets. Through consistent brand education and storytelling, I helped strengthen brand recognition, customer loyalty, and operational consistency across all locations.

 

 

​