WENDY'S

Brand Refresh, Custom Typography, Identity System & Packaging

 

One of my favorite projects was leading the rebranding for Wendy’s Kids’ Meal. I designed a custom font and an icon system for the apostrophe (which has since inspired additional iterations over the years). The rebrand extended across point-of-purchase displays, menu boards, packaging, and a comprehensive style guide — culminating in a refreshed Kids’ Meal bag distributed throughout the U.S. and Canada. The goal was to build a playful, cohesive system that felt distinctly Wendy’s while elevating the Kids’ Meal experience at a national scale.