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WENDY'S KIDS' MEAL | REBRAND
One of my favorite projects was leading the rebranding for Wendy’s Kids’ Meal. I designed a custom font and an icon system for the apostrophe (which has since inspired additional iterations over the years). The rebrand extended across point-of-purchase displays, menu boards, packaging, and a comprehensive style guide — culminating in a refreshed Kids’ Meal bag distributed throughout the U.S. and Canada.

WENDY'S KIDS' MEAL REBRAND

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CONCEPTS

Kidtopia was a new name and visual concept for the Kid's Meal. I think these characters I created are just the cutest.

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