Mike Force is a designer, brand manager, art director, photographer, painter, illustrator, and all-around problem solver—not to mention a committed craft beer enthusiast and RHP's Chairman’s Award winner for Communication and Collaboration.
For 13 years, Mike shaped branding and experiential design at Harvest Creative, contributing to national campaigns for Wendy’s, Walmart, Tractor Supply Co., and developing distinctive brands for lovcal restaurants and consumer products. During that time, he also served as the creative designer for Hattiloo Theatre in Memphis for 14 years, producing everything from seasonal play artwork to merchandise and fundraising collateral.
Most recently, Mike worked as Senior Creative Designer for Opry Entertainment Group, creating and maintaining brand expressions for Ole Red, Category 10, the Ryman Auditorium, the Grand Ole Opry, and the company’s broader corporate presence across internal, B2B, and B2C channels.
RYMAN HOSPITALITY PROPERTIES Senior Creative Designer 2019-2024
​I managed brand assets for RHP Corporate and Opry Entertainment Group, ensuring the identity system remained accurate and consistent across all touchpoints and platforms throughout the corporate environment. To strengthen brand integrity and efficiency, I developed a comprehensive brand asset library that provided employees and stakeholders—across corporate offices and venues—access to current, easy-to-use materials. This resource empowered teams to confidently create on-brand, in-venue collateral while saving time and reducing costs. In addition to managing corporate and venue branding, I also created branding for internal, employee-centric projects, helping foster a stronger sense of culture and alignment within the organization.
HARVEST CREATIVE Jack-of-all-Trades 2007-2019
I spent 13 years at Harvest Creative, joining as the very first employee to its two-man founding team. As the studio grew, I helped shape the creative department by recruiting and collaborating with a slew of talented designers. During my time there, I contributed to award-winning branding and experiential projects for clients ranging from Walmart, Tractor Supply Co., and Wendy’s to a wide variety of local restaurants and businesses. The role was incredibly hands-on—I became deeply versed in print production, fabrication techniques, illustration, and team management. Harvest Creative was where I honed my craft, expanded my capabilities, and learned how to build impactful brand experiences from the ground up.
HATTILOO THEATRE Creative Designer + Brand Strategy Consultant 2006-2019
​"Over the past 12 years, Mike Force has done more for Hattiloo than create thought-provoking and aesthetically pleasing designs; he has played a vital role in establishing the Theatre's brand. His ability to take a play's description and come up with a visual concept that communicates to the public what we hope to achieve through each production has strengthened our relationship with our audience members and donors. Mike is more than a designer for us; he is family." — Ekundayo Bandele, Founder & CEO of Hattiloo Theatre
AMERICAN DIGITAL Graphic Designer + Digital Print Specialist
For three years, I worked in an environment that became my crash course in digital printing and file management. I learned how to troubleshoot—and solve—virtually any file-prep issue that came my way, developing a strong command of production workflows, organization systems, and digital asset handling. The pace was fast and constant, which pushed me to become lightning-quick and highly accurate as I handled a steady stream of incoming jobs. I regularly performed press checks, managed product fulfillment, and built a foundation of technical knowledge that spanned everything from alpha channels to Zip drives.
