RYMAN AUDITORIUM

Exhibit Design, Digital Experience & Brand Activation

 

The Ryman Auditorium—one of the most iconic music venues in the world—partnered with me to elevate its brand across physical, digital, and retail touchpoints. My work spanned exhibit design, experiential moments, marketing materials, merchandise strategy, and a refreshed web presence, all aimed at deepening guest engagement and strengthening the Ryman’s cultural impact.

 

 

 

The Challenge

The Ryman is both a living music venue and a historic landmark. The challenge was creating modern, audience-focused experiences without overshadowing its legacy. Every asset—from exhibits to digital content—had to feel authentic, accessible, and aligned with the venue’s storytelling goals, while also supporting measurable audience growth and social engagement.

 

My Role & Approach

I led creative direction across multiple workstreams, ensuring consistency between the physical and digital brand experience. This included developing exhibit concepts, art directing production, shaping experiential moments throughout the venue, and building visual systems for marketing and merchandise. On the digital side, I helped design a web experience optimized for storytelling, conversion, and shareability—contributing to strong increases in social engagement and online visibility.

 

Execution

• Museum & exhibit design concepts

• Production art direction + fabrication coordination

• Experiential and environmental graphic design

• Website design + digital storytelling assets

• Merchandise graphics and retail marketing

• Social media content systems and campaign visuals

• Print + digital promotional materials

 

Impact

The refreshed brand experience strengthened the Ryman’s connection with new and returning audiences, contributed to measurable social engagement growth, and created immersive visitor moments that honor the venue’s history while feeling unmistakably current. The unified design approach elevated both the in-venue experience and the Ryman’s digital presence, supporting revenue through tours, merchandise, and ticketing.