WHITE BISON

Logo & Brand Identity Creation

 

White Bison needed a bold, award-winning logo to anchor their brand and capture their strength and purpose.

 

 

 

The Challenge

They needed a logo that could stand out in a crowded space—simple, powerful, and meaningful. Something iconic that would feel just as strong on a business card as it does on a wall.

 

My Role & Approach

I focused on clarity, form, and symbolism. The goal was a design that feels timeless and strong, but also flexible enough to work across print, digital, and environmental applications.

 

Execution

• Developed a primary wordmark and a mark symbol

• Refined the letterforms to be geometric, balanced, and iconic

• Created color and typography guidelines to support the logo

• Built brand usage rules to ensure consistency across mediums

 

Impact

The White Bison logo earned a Gold Addy Award, proving that clarity and strength resonate. Today, the identity is a versatile, iconic brand asset that continues to support the company’s growth and visibility.