HATTILOO THEATRE

For 14 years, the creative direction for Hattiloo Theatre was developed in close collaboration with the founder, shaping each season's unique theme and comprehensive branding. The extensive body of work encompassed an integrated campaign design, which included the creation of imagery for the entire poster series, brochures, fund-raising materials, merchandise, and digital assets. It also involved a targeted identity refresh for both the icon and logotype to align with the theatre's growth, alongside visual storytelling through the art direction of photoshoots to capture authentic imagery that champions Black stories and the theatre's mission. This work was instrumental in defining the visual "Hattiloo Experience" and supporting the organization's legacy as the region's only freestanding Black repertory theatre.