Jerry “The King” Lawler’s Memphis BBQ Company

Restaurant Branding, Packaging, Experiential & Environmental Design

 

​Getting the opportunity to build out a professional wrestling–themed fast-casual restaurant was a dream come true for

13-year-old Mike. Growing up watching Saturday morning wrestling and Jerry “The King” Lawler in all his glory prepared me with priceless knowledge for such a project over 20 years later. This brand needed to merge Memphis BBQ culture with the energy, personality, and spectacle of classic wrestling—and deliver it in a way that felt fun, authentic, and operationally functional.