WHITE BISON

Logo & Brand Identity Creation

 

White Bison tasked me with designing a bold, award-winning logo that would anchor their identity and reflect their strength and purpose.

 

 

 

The Challenge

They needed a logo that could stand on its own in a competitive space and combine simplicity with a powerful visual presence — something that feels iconic and meaningful.

 

My Role & Approach

As the designer, I focused on clarity, form, and symbolism. The concept needed to feel timeless, strong, and adaptable for different contexts, from print to digital to environmental use.

 

Execution

• Developed a primary wordmark and mark symbol

• Refined the letterforms to be geometric, balanced, and iconic

• Created color and typography guidelines to support the logo

• Designed brand usage rules to ensure consistency across mediums

 

Impact

The logo for White Bison earned a Gold Addy Award, validating the strength and clarity of the design. The identity now serves as a scalable, iconic brand asset that supports ongoing growth and visibility.