TRACTOR SUPPLY COMPANY

Campaign & Program Branding

​

I’ve partnered with Tractor Supply Company (TSC) over several years to design seasonal campaigns, loyalty program branding, and in-store

graphics to support their community- and pet-focused initiatives.

 

 

 

The Challenge

TSC needed creative assets that would feel authentic to its rural, community-driven brand while also driving engagement for seasonal promotions and its Neighbor’s Club Rewards Program.

 

My Role & Approach

As creative lead, I developed campaign concepts that married TSC’s heritage with fresh, modern design. I worked on seasonal campaign visuals, rewards program branding, and in-store touchpoints to create a cohesive experience across channels.

 

Execution

• Designed print advertising for seasonal events

• Developed a full visual identity for the Neighbor’s Club Rewards Program

• Created in-store graphics for pet wash stations, holiday displays, and promotions

• Produced collateral for the “Hometown Pet” holiday campaign

• Refreshed existing visual elements to align with the broader brand

 

Impact

The campaigns strengthened TSC’s relationship with its customer base, boosting engagement in their rewards program and elevating the in-store experience through cohesive, thoughtful design. The refreshed visuals contributed to stronger brand loyalty and a more distinct seasonal presence.