HATTILOO THEATRE | SEASON 11

Season 11 Branding & Creative Direction

 

For Hattiloo Theatre’s 11th season, I built a visual identity around the idea of “Pause for some Hattiloo.” With attention constantly being pulled in every direction, the season invited people to slow down, take a breather, & really engage with Black stories on stage. The number 11 became the key visual—designed to double as a pause button in the season lockup and throughout the campaign.