HATTILOO THEATRE | SEASON 12

Season 12 Branding & Creative Direction

 

For Hattiloo Theatre’s Season 12, I developed a season identity that leaned into the drama, build-up, & emotion of live theatre with a strong hand-made, experience-driven feel. The system was built around simple, bold titles that stayed consistent across the season, creating clarity and recognition, while allowing the imagery and custom illustrations for each play to take center stage.