HATTILOO THEATRE | SEASON 13 “Experience Hattilloo”

Branding & Creative Direction

 

For Hattiloo Theatre’s Season 13, I developed a brand concept titled “Experience Hattiloo.” The focus was on more than just the shows—highlighting the full, immersive experience of being at Hattiloo. Hand-drawn illustrations brought a crafted, expressive feel to the season, while a playful upside-down 13 added personality and a nod to the superstition of a 13th season. A simplified color palette kept everything grounded, letting the imagery lead.