HATTILOO THEATRE | SEASON 13 / “Experience Hattilloo”

Season 13 Branding & Creative Direction

 

For Hattilloo Theatre’s Season 13, I developed a brand concept titled “Experience Hattilloo” to highlight the immersive and transformative nature of their season programming.

 

 

 

The Challenge

The theatre wanted to emphasize not just shows, but the entire experience of being at Hattilloo: community, performance, engagement. The branding needed to feel theatrical, welcoming, and memorable.

 

My Role & Approach

I led the creative direction to evoke theatricality and warmth while ensuring the design system was flexible for posters, digital campaigns, season brochures, and environmental signage.

 

Execution

• Developed a visual "season" identity concept that reflects performance and presence

• Created typography and graphic assets that feel expressive yet refined

• Designed marketing collateral: posters, print programs, season brochure

• Crafted digital assets: banners, social media graphics

• Designed wayfinding and environmental signage for the theatre space

 

Impact

The "Experience Hattilloo" branding strengthened audience engagement and provided Hattilloo with a cohesive visual identity for their season materials. The system also allowed for seamless adaptation across mediums while preserving the season’s thematic voice.